Colorado Proud: Why do 'Palisade' peaches, 'Pueblo' chiles matter so much to consumers? (ENCORE EPISODE)

Download MP3
On Wednesday, House Bill 1031 was signed into Colorado law making it a deceptive trade practice to market fruits and vegetables as "Colorado-grown" if the products were produced elsewhere. Violators of the law could be fined fines up to $20,000.

In this encore episode of The Audit podcast, Colorado State University ag economist Dawn Thilmany talks about why the Colorado label is so critical to both producers and consumers.
Colorado Proud: Why do 'Palisade' peaches, 'Pueblo' chiles matter so much to consumers? (ENCORE EPISODE)
Broadcast by